If you use Campaign Manager 360 with Display & Video 360, then you also need to create a Floodlight activity for the app you wish to track.įollow the steps to create a mobile app install line item for your Android app. Track app installs from Google Play as conversionsĪfter linking a Google Play developer account to Display & Video 360, you can create a mobile app install line item that can use Google Play installs as their conversion event. Once Play install tracking is disabled, Play installs won't continue to be counted as conversions. Disable Play install trackingĪfter you've created a Floodlight activity that's linked to Google Play, you can disable this link anytime by turning off Google Play install tracking. This field is optional in Firebase but it’s required for app events to generate Floodlight activities. If you’ve successfully linked a Firebase account and don’t see auto-populated mobile app Floodlight activities, reach out to your Firebase account owners to verify that they’ve entered the app store ID in their Firebase project settings. They will display under Floodlight activities, and will be labeled with a Firebase or Android icon. After successfully linking a Google Play or Firebase account, Floodlight activities (for each event) will auto-populate.Enter the required information to link your Google Play or Firebase account, and click Link.Learn more about options for mobile app tracking. Choose how to track your app: Google Play, or Firebase.Search for the app you want to track by platform (iOS or Android), then choose your app.
Click the New Floodlight Activity button.Start by opening an advertiser, then click Floodlight in the Resources menu.
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